Geremia Design's Entryways Always Make a Statement

Geremia Design's Entryways Always Make a Statement

San Francisco firm Geremia Design is unique in its passion for connecting homeowners with artists.

Let's face it. Buying art for your home can be intimidating. In our early homeownership days, my husband and I once made the mistake of walking into a gallery on Cape Cod and inquiring about a piece we'd been admiring as we window shopped along Chatham's quaint Main Street. The gallery owner quoted us $30,000 for the small but exquisitely framed oil painting of an ocean scene. We smiled politely, nodded as if seriously considering it, and then promptly turned on our heels and hightailed it out of there, slightly embarrassed, but mostly hysterically laughing.

Like most people, we were somewhere between the framed "Le Chat Noir" posters of our college days and dropping $30K large ones for a piece of art. Fortunately, there's a lot of middle ground. But for those of us unaccustomed to the world of art buying, it can be overwhelming to take that first step. 

That's where Lauren Geremia of Geremia Designs comes in. The San Francisco based design firm is unique in its passion for connecting homeowners with artists. In fact, art consultation is one of their specialties, which is readily apparent when you peruse their website and Instagram feed.

I was doing that very thing when I came across an image of our Rockport Console Table in an inspired entryway. The carefully selected furniture and artwork not only make a bold statement, they are functional and efficient. This can be challenging to pull off in an entryway - spaces that are notorious for being small and cramped. The image prompted me to reach out to Geremia to learn more about her process.

Entryway designed by Geremia Design with original artwork and Rockport Console Table by DUNNProject: 815 Tennessee Street by Geremia Design. Photo by Stephanie Russo. Rockport Console Table by Studio DUNN.

Q: Please tell us a bit about yourself and your work.

A: I am a San Francisco-based interior designer and art curator.

We started out doing primarily commercial projects and have recently moved to focus on high end residential design in the Bay Area and beyond.  Our process is oriented around considered curation of furniture and art.  I strive to avoid trends and instead create spaces that reflect the needs and personalities of our clients. 

We have strong relationships with artisans and vendors that we love to work with. This way we can create custom works to most fully articulate our design intent.  I am constantly seeking out new talent to include in our projects as well. Many of our clients are excited about art collection and I love supporting and guiding them in that process.

Q: A home’s entryway offers a first impression.  How do you design an entryway to make a statement?

A: The entire home is a reflection of the values and experience of the people who live there.  The entry is the perfect place to introduce the language of the home.  Use it to express style, but be sure that it isn’t overwhelming.  I tend to keep the entryway fairly minimal as it is important to have a functional space.  I prefer to focus on bringing in a couple of objects, a mirror, or a piece of art to provide interest and draw you in. 

Entryway with wood floors designed by Geremia Design with photo by Aubrie PickProject: 10th Street by Geremia Design. Photo by Aubrie Pick.

Q: Displaying artwork is one way to show your personality in an entryway. What advice do you have when selecting a piece?

A: Art is an excellent conversation starter, so don’t shy away from making a statement with bold color or texture.  Here are a couple other considerations that we tend to focus on.  The first is scale, I like to play around with the size of the art.  Both large and small pieces can have a big impact depending on the context of the room.  Finally,  I like bringing local artists into our projects.  We used this approach in our 815 Tennessee project and sourced pieces from artists who all work in the area and exhibit at the Minnesota Street Project, a gallery just a few blocks away.  I believe that incorporating the work of local artists grounds a project and adds a meaningful backstory to which residents and guests can connect.


Close up of Studio DUNN Rockport Console with original artwork in a project by Geremia design with photo by Stephanie RussoProject: 815 Tennessee Street by Geremia Design. Photo by Stephanie Russo. Rockport Console Table by Studio DUNN.

Q: The entryway also needs to be functional (storage for outwear, a spot for your keys and bag, maybe a mirror for that last-minute lipstick application). What are the key pieces necessary to address the needs of this area?

A: In San Francisco, the dominant Victorian architecture means that we work with many narrow hallways and tight entryways.  Our focus is on creating a space that doesn’t breed clutter.  A shallow console table can be a great piece for an entryway as it provides a place to drop keys and mail on the way in the door.  I am also sure to include dishes and catchalls that can stand alone when not in use but still look great when they’re corralling coins, matchbooks and other by-products of life.  Hooks are perfect for an entryway, particularly in smaller spaces.  There are so many great hook options out there that are as beautiful as they are functional.  I love that they can act as small sculptures that provide visual interest but can be pressed into service when needed.

Entryway with bike hanging on wall designed by Geremia Design with photo by Aubrie PickProject: 21st Street by Geremia Design. Photo by Aubrie Pick.

Q: Who do you admire today in the architecture and/or design fields, and what are they doing that you admire?

A: Being a RISD graduate I have strong ties to that community.  Many of my fellow alums are making art, furniture and lighting that I think is phenomenal and that I love to feature in our projects.  I also recently took a trip to Mexico City and was really inspired by the artists and makers that I met while there.  The arts community down there is thriving but they don’t have a ton of exposure in the US art market.  I hope to be able to amplify the voices of these artisans in some of our upcoming projects.

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Whether you're in San Francisco, Rhode Island, or somewhere in between, chances are there's a local art scene you can tap into to find a piece that's perfect for your home's entryway - or any space that needs an infusion of color and personality. I, for one, feel newly inspired to scour Providence's many galleries in search of something extraordinary to bring home. 

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